Brazuca: the 2014 Brazil World Cup ball unveiled by Adidas
Adidas reveal the six-panelled Brazuca,named after a Brazilian colloquialism for a stylish move.
The Brazuca, the new football produced by Adidas for the 2014 Brazil World Cup Adidas . Named by a fan poll in Brazil that drew
almost a million votes, the Brazuca was branded for a colloquial phrase that supposedly references something intrinsically Brazilian in style. It's also a phrase sometimes shouted in approval of a skillful move.
Made up of six interlocking panels
(compared to the eight panels of the 2010 World Cup’s Jabulani, or the 32 of the iconic 1970 World Cup Telstar), the Brazuca features a swirling multi-color ribbon design that is intended to evoke the Brazilian tradition of wish bracelets (at a recent company launch of the national team strips, the ribbons were handed out to members of the press as part of the presentation).
In a further local twist, and a play on the adage that all Brazilian children are "born with a ball at their feet ," the company are
donating copies of the ball to every baby born on the day of the ball's release, December 3. The ball is on sale from Wednesday, for $160 (£98) in the US.
Eagle-eyed viewers may actually have seen a disguised version of this ball already. Under development since the end of the 2010 tournament, the ball has
been tested by some 600 players,
including the Adidas-sponsored Lionel Messi and Bastian Schweinsteiger, and by teams including Milan, Bayern Munich and Argentina. Most notably the ball was used in a recent Argentina v Sweden friendly and in the Under-20 World Cup, painted in an older design.
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